INTERVIEW WITH CHARLOTTE ELISA

 1. You founded La Jaquette in 2020, a year of great change and a lot of uncertainty, not only in the world at large, but also in the fashion world. Was there something in the last year that inspired your decision to create your new brand or was it a long process?

I was a demanding customer but often disappointed when I bought my jackets, because neither the quality, nor the fabrics, nor the prices, nor the colors were what I wanted. So I had been carrying the idea of ​​La Jaquette for years and, even if 2020 was not an ideal year to launch a new fashion brand, I did not want to wait any longer - as they say "no risk, no magic".

2. Was there any particular knowledge from your years working in the fashion world that you drew on when creating La Jaquette, or any particular inspirations in terms of designers or fashion houses that you loved?

I worked in fashion for 10 years for brands like Saint Laurent, Balmain and Gaspard Yurkievich. What I admired most was the exceptional quality of clothes, perfect details, the beauty of it all, but what disappointed me was the too high prices. So I dreamed of creating a brand with high quality, perfect details and affordable prices.

3. When people think of Parisian style, they often think of muted tones, but you offer stunning jackets in a wide range of colors, including a gorgeous bright fuchsia and also in red (shade - "Rouge Amour"). Is it because of a personal love for bright colors, are they present in your own wardrobe?

Personally, I love colours and I think colours can always lift our spirits, they can also add a chic finishing touch to any look. As I experienced it myself, it wasn't that easy to find bright colours in Paris, I was sure there were other people like me looking for beautiful colours to add to their wardrobe.

4. It seems like the list of positives for La Jaquette is endless – not only have you opted for local and French manufacturing of all your jackets, but there is a 1 euro donation to animal protection in France with every order and you are also a “responsible” fashion brand. What does this mean and what is your brand philosophy?

Working in the fashion world, I got to know some of its secrets, and that's why I wanted to be transparent with my clients, support local and sustainable production, support the local economy and local jobs, reduce environmental impact, and maintain fair prices. I also wanted to support the concept of slow fashion: creating timeless quality pieces that can live a long time.

5. Finally, what does the future hold for La Jaquette?

The future of La Jaquette is to continue to grow, develop and gain visibility. The goal is to be present internationally while continuing to produce top quality jackets, Made in France, with new colors, and always at a fair price.

Follow Charlotte on Instagram @char__elisa.